Now Hiring – Digital Marketing Executive
Digital Marketing Executive at Silvermop
Location: Lagos, Nigeria (Hybrid)
Employment Type: Full-time
Department: Marketing
Reports To: Head of Marketing
About Silvermop
Silvermop Cleaners is a leading professional cleaning company providing residential, commercial, post-construction, janitorial, event, furniture and laundry cleaning services across Lagos.
We’re looking for a creative, results-driven Digital Marketing Executive who is passionate about storytelling, social media, and digital growth. Beyond managing our online presence, you’ll be actively involved in our cleaning projects—capturing compelling photos and videos that showcase our work and bring our brand to life.
Job Summary
As the Digital Marketing Executive, you will be responsible for planning and executing Silvermop’s digital marketing strategy while creating engaging content that increases brand awareness, generates leads, and drives customer engagement.
This role requires someone who is comfortable visiting client locations to document cleaning projects through professional photography and videography, creating content that highlights our expertise and builds trust with prospective customers.
Applicants must live in or around, Surulere, Lagos.
Key Responsibilities
Digital Marketing
- Develop and execute digital marketing campaigns across social media, email and search engines.
- Plan and manage Silvermop’s content calendar.
- Grow Silvermop’s online community and engagement across Instagram, Facebook, LinkedIn, TikTok and X.
- Monitor campaign performance and optimise for better results.
- Manage Meta Ads and Google Ads campaigns.
- Improve website traffic through SEO best practices.
- Track key marketing metrics and prepare monthly performance reports.
- Develop lead generation campaigns to increase enquiries and bookings.
- Manage online reputation, including responding to reviews and customer enquiries.
- Assist with promotional campaigns, product launches and seasonal offers.
Content Creation
- Visit cleaning project sites to capture high-quality photos and videos.
- Document before-and-after transformations.
- Produce short-form videos for Instagram Reels, TikTok, Facebook and YouTube Shorts.
- Record behind-the-scenes content that showcases Silvermop’s professionalism.
- Conduct interviews with staff and satisfied clients (where consent has been obtained).
- Edit videos and graphics suitable for social media and digital advertising.
- Ensure all content aligns with Silvermop’s brand identity and messaging.
- Maintain an organised library of marketing assets.
Social Media Management
- Write engaging captions in British English.
- Schedule and publish content across all social media platforms.
- Respond to comments, messages and customer enquiries professionally.
- Identify and participate in relevant trends where appropriate.
- Collaborate with influencers and strategic partners to expand brand reach.
Email Marketing
- Create weekly email newsletters.
- Build and segment email lists.
- Develop promotional and educational email campaigns.
- Monitor open rates, click-through rates and conversions.
- Recommend improvements based on campaign performance.
Website & SEO
- Publish blog articles and update website content.
- Optimise web pages for search engines.
- Conduct keyword research.
- Monitor website performance using Google Analytics and Search Console.
- Recommend improvements to user experience and conversion rates.
Requirements
- Bachelor’s degree or Higher National Diploma (HND) in Marketing, Mass Communication, Business Administration, Digital Media or a related field.
- Minimum of 2 years’ experience in digital marketing, social media management or content marketing.
- Strong portfolio showcasing social media content, photography and/or videography.
- Experience managing Meta Ads and Google Ads is an advantage.
- Working knowledge of SEO and email marketing.
- Excellent written and verbal communication skills in English.
- Must reside in Lagos and be willing to travel to client locations when required.
Technical Skills
Experience with some or all of the following:
- Meta Business Suite
- Google Ads
- Google Analytics 4 (GA4)
- Google Search Console
- Canva
- CapCut
- Adobe Photoshop, Illustrator or Premiere Pro (an advantage)
- Microsoft Office or Google Workspace
- WordPress (an advantage)
- Mailchimp, Brevo or similar email marketing platforms
Personal Attributes
We’re looking for someone who is:
- Creative and detail-oriented
- Highly organised and proactive
- Confident with photography and videography
- Passionate about social media and digital trends
- A strong storyteller with excellent copywriting skills
- Comfortable working independently and collaboratively
- Able to manage multiple projects and deadlines
- Professional, adaptable and eager to learn
Key Performance Indicators (KPIs)
Success in this role will be measured by:
- Growth in social media followers and engagement
- Increase in qualified leads generated through digital channels
- Improvement in website traffic and search rankings
- Consistent production of high-quality photo and video content
- Email campaign performance (open rates, click-through rates and conversions)
- Return on advertising spend (ROAS)
- Growth in customer enquiries and bookings
- Timely execution of marketing campaigns
What We Offer
- Competitive salary
- Performance-based bonuses
- Professional development opportunities
- Hands-on experience building a fast-growing brand
- Supportive and collaborative work environment
- Opportunity to shape the digital presence of one of Lagos’ leading cleaning companies
How to Apply
Interested candidates should send their CV, portfolio (or links to previous work) and a brief cover letter to:
Email: hr@silvermop.co
Subject: Application – Digital Marketing Executive
